The Chocolate Conspiracy - A Story of Healthy Eating and A Career in Chocolate

Jul 21

Photo courtesy of The Chocolate Conspiracy

AJ Wentworth attended the world's largest nutrition school in New York City, after spending years as a health coach and working at a retreat center in rural Arizona where he taught his patients about raw food and holistic, healthy living. To put it simply, AJ doesn't have the background you'd expect of a chocolatier.

In NYC, AJ fell in love with the idea of healthy, raw chocolate made of real cacao beans and while staying healthy, remaining sweet, and... like chocolate. So he started making his own version of chocolate in his apartment and peddled them at school to make a few bucks and get feedback from his fellow classmates.

When he returned home to Salt Lake City, AJ Wentworth opened The Chocolate Conspiracy and today, just six years later, they have a large wholesale presence where they sell in over 10 states, a few countries, and out of their small chocolate shop in downtown Salt Lake City at 774 S 300 W.

AJ joins us today to talk about how he reconciles his passion for health, and his passion for sweets... and how he started The Chocolate Conspiracy back in 2009 as a young creative, with no background in business.

Join us on this episode of The Utah Foodie Podcast, with AJ Wentworth and our host Chase Murdock.

This episode of The Utah Foodie was hosted by Chase Murdock and produced by Ryan Samanka. Visit our episode archive on Ventricle Presents, and stay connected with us on Instagram, Facebook, and Twitter.

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